NDC condemns and distances itself from DKB’s gone-wrong campaign Ad on their 24-Hour Economy Policy

The opposition party, National Democratic Congress (NDC) has distanced itself from a campaign advert created by popular comedian DKB, which aimed to explain the party’s 24-hour economy policy ahead of the upcoming general elections.

DKB, a well-known Ghanaian stand-up comedian, TV presenter, actor, and event host, has been an open supporter of the NDC in the lead-up to the December 7 elections. However, his recent campaign video, in which he attempted to explain former President John Mahama’s proposed 24-hour economy policy, has been met with widespread ridicule on social media.

The video intended to promote the idea that businesses and financial institutions would operate 24/7 under Mahama’s plan, but many netizens interpreted the message differently. Instead of the expected support, DKB’s explanation sparked criticism, with some questioning the clarity and effectiveness of the advert.

In response to the backlash, the NDC’s National Communications Bureau released a statement disassociating itself from the video. The party stressed the importance of maintaining message consistency and effective communication in the campaign, especially regarding crucial policies like the 24-hour economy.

The NDC also urged all sympathizers and campaigners to seek proper clearance and guidance from the Communications Bureau before producing or sharing any campaign adverts. The party’s call for coordination is aimed at avoiding future misunderstandings and ensuring that all communications reflect the party’s goals accurately.